by Michael Coffino | Mar 28, 2022 | News & Events
Ghostwriting is—or should be—a collaborative process, even when the ghostwriter is responsible for generating most of the original content. While doubtless each experienced ghostwriter has their own style and methodology, I have found that four related attributes are...
by Michael Coffino | Jan 13, 2022 | News & Events
The Author’s Guild shares Michael Coffino’s book accolades in 2021. View the news update here: The Author’s Guild
by Michael Coffino | Dec 11, 2021 | Blog
I have in the past written and spoken about what I believe are the keys to being an effective collaborative writer, aka a “ghostwriter.” They include crafting the client writing voice; building trust within the collaborative relationship; knowing how to ask, when to...
by Michael Coffino | Aug 6, 2021 | Blog
Book promotion is relentlessly exhausting. It requires constant attention, patience, and tons of industry. The challenge is especially exacting if you embark on a campaign of radio interviews and podcasts. Whether they are worth the time and effort is open to debate,...
by Michael Coffino | Jul 19, 2021 | Blog
When it comes to personal legacy, it is said so often in so many ways it could easily become trite were it not so universally true: everyone has a story tell. Many of us want to leave our imprint and be remembered. We want to make a difference, however that is...
