Book promotion is relentlessly exhausting. It requires constant attention, patience, and tons of industry. The challenge is especially exacting if you embark on a campaign of radio interviews and podcasts. Whether they are worth the time and effort is open to debate,...

When it comes to personal legacy, it is said so often in so many ways it could easily become trite were it not so universally true: everyone has a story tell. Many of us want to leave our imprint and be remembered. We want to make a difference, however that is...

The prevailing thinking in the book industry—like most market segments—is that awards matter. Most publicists will tell you that book awards can sell books and also yield other opportunities like speaking engagements and even film scripts and the like. They can have...