by Michael Coffino | Dec 11, 2021 | Blog
I have in the past written and spoken about what I believe are the keys to being an effective collaborative writer, aka a “ghostwriter.” They include crafting the client writing voice; building trust within the collaborative relationship; knowing how to ask, when to...
by Michael Coffino | Aug 6, 2021 | Blog
Book promotion is relentlessly exhausting. It requires constant attention, patience, and tons of industry. The challenge is especially exacting if you embark on a campaign of radio interviews and podcasts. Whether they are worth the time and effort is open to debate,...
by Michael Coffino | Jul 19, 2021 | Blog
When it comes to personal legacy, it is said so often in so many ways it could easily become trite were it not so universally true: everyone has a story tell. Many of us want to leave our imprint and be remembered. We want to make a difference, however that is...
by Michael Coffino | Jun 13, 2021 | Blog
The prevailing thinking in the book industry—like most market segments—is that awards matter. Most publicists will tell you that book awards can sell books and also yield other opportunities like speaking engagements and even film scripts and the like. They can have...
by Michael Coffino | May 1, 2021 | Blog
As I found my way as a novice attorney, I developed a personal mantra that became the cornerstone of my legal career: “Every client is the only client.” Despite the glamor and intellectual challenge of the work, especially within the theatrical ambiance of court...
by Michael Coffino | Jan 25, 2021 | Blog
Dateline: January 31, 2022 On December 31, 2021, the big five book publishers, Penguin Random House, Hachette, Harper Collins, Simon and Schuster, and Macmillan, announced the formation of a trade association dubbed the Literary Voice Association of America (LVA). The...
