by marketing | Jan 21, 2026 | Blog
Michael J. Coffino shows how to keep your readers glued to the page by cranking up the tension. From cliffhangers to character conflict, he shares tips every writer can put to work right away. At a writer’s workshop, my feedback in response to a student reading of a...
by Michael Coffino | Jun 16, 2025 | Blog
The debut novelist grounded her story in a personal battle with trauma, driven by a need to tell her truth—not just to share her pain, but to highlight dangers she encountered and offer a guide for others to avoid the pitfalls and suffering she endured. Her writing...
by Michael Coffino | May 1, 2025 | Blog
The novel opens in the kitchen of a New York City tenement. The husband has returned after an exhausting day manning a newsstand in frenetic Penn Station expecting to decompress first with a cold beer and then a homecooked meal. Instead, he finds his wife seated at...
by Michael Coffino | Dec 11, 2021 | Blog
I have in the past written and spoken about what I believe are the keys to being an effective collaborative writer, aka a “ghostwriter.” They include crafting the client writing voice; building trust within the collaborative relationship; knowing how to ask, when to...
by Michael Coffino | Aug 6, 2021 | Blog
Book promotion is relentlessly exhausting. It requires constant attention, patience, and tons of industry. The challenge is especially exacting if you embark on a campaign of radio interviews and podcasts. Whether they are worth the time and effort is open to debate,...
by Michael Coffino | Jul 19, 2021 | Blog
When it comes to personal legacy, it is said so often in so many ways it could easily become trite were it not so universally true: everyone has a story tell. Many of us want to leave our imprint and be remembered. We want to make a difference, however that is...
