by Michael Coffino | Jun 13, 2021 | Blog
The prevailing thinking in the book industry—like most market segments—is that awards matter. Most publicists will tell you that book awards can sell books and also yield other opportunities like speaking engagements and even film scripts and the like. They can have...
by Michael Coffino | May 1, 2021 | Blog
As I found my way as a novice attorney, I developed a personal mantra that became the cornerstone of my legal career: “Every client is the only client.” Despite the glamor and intellectual challenge of the work, especially within the theatrical ambiance of court...
by Michael Coffino | Jan 25, 2021 | Blog
Dateline: January 31, 2022 On December 31, 2021, the big five book publishers, Penguin Random House, Hachette, Harper Collins, Simon and Schuster, and Macmillan, announced the formation of a trade association dubbed the Literary Voice Association of America (LVA). The...
by Michael Coffino | Sep 18, 2018 | Blog
Since retiring as a high school coach after 24 years, I muse from time to time about how to measure my coaching performance. The bottom line question is: was I successful? People consistently tell me I was and maybe, from their vantage point, that is so. But I am...
by Michael Coffino | Aug 30, 2018 | Blog
When I set out to write The Other Classroom: The Essential Importance of High School Athletics, I was focused on how the high school athletic experience contributes to personal development in various ways. I had in mind skills like self-advocacy, conquering comfort...
by Michael Coffino | Aug 18, 2018 | Blog
My next book, The Other Classroom: The Essential Importance of High School Athletics (Rowman & Littlefield), gets released today. On a personal level, pondering the task of writing book first required a deep look in the mirror to see the ways I and my coaching...
